There are 99 remaining copies of my novella Everything Is Beautiful and Nothing Bad Can Ever Happen Here. It’s been a long time since I mentioned the book—I stopped because I wanted to keep quiet during Women in Horror Month, and then an even bigger reason came along—a global pandemic that altered our security and way of life. And now it’s the middle of May in a changing world.
It’s understandably difficult to know how to promote a $30 book in the best of times, even if 1/3 of every penny goes to my chosen charity, the Southern Poverty Law Center. I sure haven’t figured out how to do it in the age of the coronavirus. $30 is a good chunk of money for a 20,000-word story, and I naturally understand that it’s a tough sell. (Just as it makes me dearly love the 151 people who have bought it.) It’s not a price point that jumps into people’s online carts all on its own, and as I’m not able to spend much time on social media, I find myself wishing Nightscape Press had decided to print the usual 100 copies of this Charitable Chapbook line instead of 250–which is pretty much the opposite of the feeling I expected from this publishing venture. The first 130 copies sold really quickly, but it’s been a trickle since then. It’s not like the world isn’t a dark place right now. (Or perhaps this gives me an exact headcount of the totality of my readers, hahaha.) I’m just eager to do some real good with my work.
But the fact remains that the Southern Poverty Law Center won’t get their money until every copy is sold, so in the hopes that it won’t take even longer, I need to get back on the despairing horse of marketing. Purely as an author, I’m happy enough to let Everything Is Beautiful… sit out there in the ether to sell out in its own time, but I’m not happy to make the charitable aspect of it wait longer than is necessary. They’re currently doing essential work in the midst of the COVID-19 crisis.
While I haven’t been promoting the novella for close to four months, it’s certainly been on my mind. I’ve decided to donate as much as I can afford to Life After Hate, a nonprofit group that’s much smaller and more in need of cash than the SPLC. This organization helps reform members of white supremacist and other hate groups and empower them to work with young people who are falling under the spell of bigotry and nationalism in their communities. You can learn more about them at the link above. I almost chose them as the original charity for this book, so it’s only fair that I give to them as well. I don’t know how much it will be, but it won’t be insubstantial. I’m hoping to come close to matching the committed amount that the SPLC will receive.
So this long post is a reminder that Everything Is Beautiful and Nothing Bad Can Ever Happen Here exists. It’s a high-quality paperback with a beautiful cover by Don Noble and 10 wonderful full-color interior illustrations by Luke Spooner. You can read more about the book in an earlier blog post of mine. For a niche charity release, it’s gotten a lot of wonderful and kind reviews, and I continue to be fiercely proud of this story.
I’ll be doing a little contest on Facebook and Twitter with a few prizes, one of which will be a signed copy of the novella. I hope you’ll share it and help spread the word. And if you don’t have a copy, I will ask you to consider picking one up. After all, it’s for two good causes, and you’ll live in my warm heart forever.